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Brand Patterns
The patterns below form the foundation of the U SPORTS visual brand. Centered around the leaf from the U SPORTS logo, these patterns serve as a constant reminder of the brand’s mission to uplift and celebrate Canadian athletes. The first pattern (Core) is used across the majority of design materials, while the second pattern (FISU) was created specifically for the FISU World University Games.
Core Pattern
Background VARIATIONS
These assets incorporate segments of the core pattern to create abstract backgrounds for templates to sit atop. The design variations feature cropped sections of the pattern, enhanced with additional layers of texture and subtle vignetting.
Primary
Secondary
Alternate
COLOUR VARIATIONS
FISU BACKGROUND
GAME-WEEK GRAPHICS
Match up
League Leaders
Final Score
CHAMPIONSHIP GRAPHICS
Tournament Host / WTW
Bracket
Champions
miscellaneous
General Message
Award Winner
Record Breaker
FISU
Medal Winner
Flag Bearer
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